Fernet-Branca has a reputation among bartenders and restaurant pros as the “secret handshake” of the industry. It has a fiercely loyal, organically-built following that behaves almost like a not-so-secret society. We needed to speak to them without detracting from the inherent cool factor the brand already has. Enter FernetworkTV.

What is FernetworkTV? Glad you asked. Think of it like a Fernet-based TV station. A vibe stream of custom-curated content that you can play on loop in your living room or anywhere you get Youtube, like your local watering hole. IT keeps Fernet top-of-mind without harshing our in-the-know vibes. It’s quite literally overtly subliminal messaging.

See more work from the Fernet-Branca-verse here