What happens when you mix a classic bar game
with bartenders’ favorite spirit?

Fernet-Branca and Pop-A-Shot teamed up for March Madness, creating a custom arcade game and a digital “Shot-for-Shot” experience where fans could sink 3s straight into shots of Fernet. Both on-premise players and at-home fans got in on the action. A limited merch drop let people rep the duo all year long.

’Til next season, sports fans.

See more work from the Fernet-Branca-verse here