Eyeknow Manor of Spirits
and Astonishments
Fernet Branca
We brought the spirit of Fernet-Branca to life in the heart of New Orleans with an immersive haunted mansion experience. Set in an actual (and allegedly haunted) mansion, the event blended the mysterious lore of the brand with the eerie magic of the season. I contributed by designing all printed materials for the mansion and showcasing my illustration skills across select pieces, helping to create a truly unforgettable experience.
Fernet Branca asked us to own Halloween as their chosen seasonal holiday. To achieve this, we developed several unique OLVs, launched a Halloween-themed merchandise line, and created the Eyeknow Manor of Spirits and Astonishments. The manor offered a multi-room, sensory experience that combined cutting-edge technology, Hollywood-style decor, and a self-guided scavenger hunt for those daring enough to explore its halls.
